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Tuesday, 04 November 2008 |
By Rachael Starks
 Anybody whos in the food and beverage business knows that disposable cupsbe they the plastic, foam, or paper varietiesshould never be in short supply. Disposable cups are the practical, clean-and-go solution for parties, conferences, trade shows, picnics, airlines, cafeterias, and coffee shops.
Aside from their practical purposes, plastic paper, and foam cups serve as marketing tools. Thousands of cups carrying a brands logo equates to thousands of people introduced to the brand. Just imagine the kind of visibility that custom plastic airline cups--1 million used every six hours--get, exposed to more than 3 million people flying worldwide every day. Very few logo-imprinted items get that proximity to such a big audience in a subtle manner.
In the corporate world, custom party cups used in parties, luncheons, picnics, and company and outdoor marketing events contribute much to a brands popularity. Consistency is achieved with custom party essentials like paper and plastic plates, spoons and forks, and dinner napkins. Coffee shops, restaurants, fast-food joints, and casual dining establishments can further their reach by adding their logo to custom foam cups for take-out |
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Last Updated ( Tuesday, 04 November 2008 )
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